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Why would any coffee house who sells Fair trade coffee also sell coffee that isn't fairly traded?Submitted by worldgoods on October 2, 2007 - 6:25am.
Why would any coffee house who sells Fair trade coffee also sell coffee that isn't fairly traded? If they've recognized 1) that there is such a thing as Fair Trade coffee, and 2) That the difference is so important to the people that grow the crop that they are making a living from, why would they only carry a fraction of Fair Trade coffee? With over 50 brands and countless flavors, it seems like profit may be the only thing on coffee shop owners' minds?
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I think you've hit the nail on the head with this...it's most definitely about profit. Biz owners will probably say something about how they're customers demand variety and they're all about serving their customers needs, which while great is pretty much the same as saying that they just want the money, regardless of how they're getting it.
Kind of harsh maybe, but I think, without much digging around, is pretty close to the truth in many instances.
What do you think?
The "customers demand variety" excuse is just that, an excuse. At Worldgoods, we sell over 15 varieties of coffee, all Fair Trade Certified, and that's just from ONE Fair Trade roaster. With over 30 companies/roasters and hundreds of varieties now FT Certified, there's literally every variety out there available FT (and many are also organic).
We recommend the film Black Gold to anyone. Thanks for posting your response to our question!